Jan Welch, who is the name behind this brand, is one of the pioneers in U.S. skater culture. Jan Welch began his skating career back in 1991. He had a vision to unify the skater environment and he was one of the people behind Scum Magazine, which in two years became a global phenomenon that encompassed aggressive skating, its lifestyle, music and art. Scum Magazine lasted from 1995 – 1999.
Jan is probably best known for his videos. In 2005 the video “Leading the Blind” won “Video of the Year” from the French blog Pello Mag.