Now snowboarding is a Canadian Company founded by pro snowboarder JF Pelchat. The company mainly manufactures Now bindings. The first prototype was created in 1990, but it wasn’t until the beginning of the new millennium that JF Pelchat started to focus completely on the business and got his first patent. Since then, Pelchat has worked together with engineer David Fernandez and product manager and designer Alex Warburton to create quality Now snowboard bindings.
JF Pelchat has a life-long connection to the snowboard industry. The company is based in Whistler, Canada.
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