Zoo York is an American manufacturer of Zoo York skateboards, decks and apparel. The Company was founded in 1993 by skateboarders Rodney Smith, Eli Gessner and Adam Schatz. When you look at the graphics of Zoo York decks it becomes clear that the brand is inspired by underground graffiti-, Hip hop- and skateboard communities in New York.
The name Zoo York comes from the subculture of the same name, which emerged in New York in the 1970s. The term Zoo York came to represent young artists, graffiti painters and skateboarders, who gathered in the subway tunnel under the Central Park Zoo.