Element is an American company that was founded in 1992 by the original name Underworld Element Skateboards. Johnny Shilleriff took over the company after a tough start. He changed the name to Element Skateboards and decided to create a positive skateboard company. He had one goal - to create the best company in the most honest and ethical way possible. The product range include Element skateboards, backpacks, clothes, caps, beanies and wheels, among other things. Today Element is a company that really manages to bring the art and values forward in skateboarding.