Doomed is a British clothing brand with a close connection to the BMX world. They produce a collection of t-shirts, jackets, hoodies and hats that have proven very popular both within and outside the BMX community. Many of the items in the collection are minimal in design but Doomed also enjoys taking some influence from the retro 1970s when BMX riding first became popular. As well as being stylish, Doomed clothing is made from 100% cotton material so it will be soft and breathable while also maintaining the shape.
The brand was founded by pro rider Jordan Godwin and BMX influencer Paul Robinson. Jordan has been acclaimed to be one of the best riders to come out of Wales, UK and when he is not working on his clothing line, he is taking technical street riding to the next level. He believes that enjoyment is the top priority when it comes to BMX riding and he reflects this feeling in the Doomed clothing line.
